Bombay Sapphire “Design-A-Glass”

Design-A-Glass extended the famous Bombay Sapphire "As Expressed" print campaign to the Internet, allowing users worldwide to create their own works of art online and to capture opt-in email addresses for brand communication.

• Over 240,000 glasses have been designed
• Over 200,000 email addresses have been captured (over 80% opt-in rate)
• Approximately several hundred new glasses are made each day thanks in large part to the never-ending viral nature of the site.
• Average user experience lasted over 16 minutes creating major brand-awareness and recall.